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Glossario del marketing
e innovazione digitale

Termini e concetti del Marketing e
dell’Innovazione Digitale

Sezione dedicata ai principali termini e ai i nuovi concetti del
Marketing, della comunicazione digitale e dell’Innovazione

A

– Above the line

– Account Executive

– Accelleratore d’impresa

– Add-on

– Adwords – ADS

– Advergame

– Advertiser Manager

– Advertising

–  Affiliate Marketing

– Affissione

– Agile Marketing

– AI

– AIDA

– Algoritmo

– Ambient Marketing

– Analisi del consumatore

– Analisi Pest

– Analisi SWOT

– Anchor Text

– Animazione

– Area Nielsen

– Area Test

– Art Buyer

– Art director

– Article Marketing

– Astrosurfing

– Audience

– Auditel

B

– Back end

– Backlink

-Banca Dati

– Banner

– B2B (Business To Business)

– B2C (Business To Consumer)

– B2e (Business-to-employee)

– Below the line

– Benchmark

– Benefit

– Benefit aziendali

– Beni di largo consumo

– Big Data

– Black hat SEO

– Blind test

– Blockchain

– Blog

– Bodycopy

– Bounce rate

– Brain storming

– brand activism

– Brand architecture

– Brand Awareness

– Brand equity

– Brand extension

– Brand hikjacking

– Brand Image

– Branding

– Brand Loyalty

– Brand Positioning

– Brand Recall

– Brand Reputation

– Break even point

– Brief

– Briefing

– Brochure

– Broadcasting

– Browser

– Budget

– Buyer

– Buyer persona

– Business intelligence

– Business model

– Business plan

– Buzz Marketing

C

– Call to action

– Campagna pubblicitaria

– Campagna istituzionale

– Canale di distribuzione

– Cannibalizzazione

– Caption

– Caratteristiche psicografiche

– Case history

– Cashback o Cash-back

– Catalogo elettronico

– Chatbot

– Check list

– Cyberspazio

– Ciclo di vita del prodotto

– Ciclo di vita aziendale

– Claim

– Cliskstream

– Click-through rate (ctr)

– Cluster

– Cluster analysis

– Co-Branding

– Co-marketing

– Community (Comunità virtuali)

– Comunicazione di massa

– Comunicazione non verbale

– Competitor

– Cms

– Concept

– Concessionarie di pubblicità

– Consumatore finale

– Consumer benefit

– Contest

– Conversione

– Cookie

– copyright

– Copywriter

– Core business

– Corporate identity

– Corporate image

– Cost-per-action (CPA)

– Cost-per-click (CPC)

– Cost-per-lead (CPL)

– Coupon

– coworking

– Crawling

– Crisis management

– Crittografia

– CRM (Customer Relationship Management)

– Cross selling

– Crossmediale

– Crowdfounding

– CSS

– Customer care

– Customer experience

– Customer loyalty

– Customer satisfaction

D

– Dark Web

– Database

– Datawarehouse

– Deadline

– Dealer

– Deep web

– Digital Divide

– Digital Marketing

– Digital PR

– Digital Signage

– Direct e-mail marketing

– Direct marketing

– Directory

– Disclaimer

– Display advertising

– Disruptive innovation

– Drop off

– Drop strategy

– Dry test

E

– E-commerce

– E-learning

– E-Fluential

– Economia di scala

– Editing

– Effetto boomerang

– Email marketing

– Emoji

– Endorsement

– Engagement (Coinvolgimento)

– Esternalizzazione

– Evento

 

F

– Fake news

– Fashion Marketing

– feed

– Feedback

– FIDELITY Card

– File

– Flagship store

– Flash mob

– Flyer

– Focus group

– Folder

– Follow up

– Follower

– Font

– form contatti

– Forum

– Frame

– Franchising

– Freelance

– Free sample

– Frequenza

– Fringe benefit

– Funnel marketing

 

G

– GADGET

– Gamification

– Gap

– Gatekeeper

– GDO

– geomarketing

– Gif

– Gift

– Give-away

– Google

– Google search console

– Gosting

– Ghost writer

– Green Marketing

– Greenwashing

– Growth Hacking

– Guerrilla Marketing

H

– Hashtag

– Header

– Headline

– Hit

– Host

– Html

– Hype

– Hyperlink

 

 

I

– Icona

– IGC (Influenzer generated content)

– Immagine aziendale

– Immagine coordinata

– Impression

– Inbound link

– Inbound marketing

– Indagine demoscopica

– Indagine di mercato

– Indagine qualitativa

– Indagini quantitative

– index

– Indirizzo IP

– Industria culturale

– Influencer

– Infografica

– Information marketing

– Insights

– Instant shopping

– Instastories

– Intelligenza Artificiale

– Internet of things (IoT)

K

– Key Performance Indicator (KPI)

– Keyphrase

– Keyword

– Keyword density

– Keyword stuffing

L

– Landing page

– Layout

– Lead

– Lead generation

– Lead magnet

– Leve di marketing

– Lifetime value

– Link building

– Link popularity

– Local search

– Location based marketing

– Logo

– Long tail keyword

– Loop

– Lovemarks

– Loyalty

M

– Mailing list

– Marca

– Marchio

– Marketing

– Marketing culturale

– Marketing dei servizi

– Marketing esperienziale

– Marketing mix

– Marketing multicanale

– Marketing operativo

– Marketing virale

– Marketplace

– Media planning

– Media strategy

– Meme

– Menabò

– Mercato di nicchia

– Mercato potenziale

– Merchandising

– Meta tags

– Meta description

– Metaverso

– Microblogging

– Mission

– Mobile advertising

– Mobile Friendly – responsive design

– Mobile marketing

– Mock-up

– Monitoraggio

– Monogramma

– Motori di ricerca

 

N

– Naming

– Nano influencer

– Narrowcasting

– Native advertising

– Netiquette

– Network

– Networking

– Neuromarketing

– News feed

– Newsgroup

– Newsjacking

– Newsletter

– NFT

– Nicchia di mercato

– Nodo

– No-follow

– No-index

– Notiziabilità

O

– Obiettivo di comunicazione

– Off line

– Open innovation

– Opensource

– Opinion leader

– Opt-in

– Opt-out

– Organigramma

– Orientamento al cliente

– Ottimizzazione

– Outbound link

– Out of home

– Outsourcing

 

P

– Packaging

– Pagerank

– Panel

– Partnership

– Passaparola

– Pay-off

– Pay-per-lead

– Personal branding

– Persuasive copywriting

– Phishing

– Piano di comunicazione

– Piano editoriale

– Piggy-back

– Pixel

– Plugin

– Podcast

– Pop-up

– Portali verticali

– Posizionamento

– Posizionamento nei motori di ricerca

– PPC (Pay Per Click)

– Pricing

– Problem solving

– Product life cycle

– Product oriented

– Product placement

– Project management

– Promotion marketing

– Prospect

– Prosumer

– Proximity marketing

– Pubblicità subliminale

– Pubbliredazionale

– Pull

– Push

Q

– Qr code

– Quality score

– Query

– Quota di mercato

R

-Ranking

– Reach

– Real time marketing

– Realtà aumentata

– Realtà virtuale

– Reason why

– Rebranding

– Recall

– Redemption

– Referral marketing

– Remarketing/retargeting

– Reminder

– Research

– Retail 

– Retail marketing

– Ricerca esplorativa

– Ricerche di marketing

– Rich media

– Robot o Bot

– Roi

– Ros

S

– Script

– Segmentazione del mercato

– Sell in

– Sell out

– Sem

– Sentiment Analytics

– SEO

– SERP

– Server

– SFA (sales force automation)

– Shelf life

– Shooting

– Sitemap

– Slogan

– Smart card

– Social challenge

– Social media adv

– Social media crisis

– Social media marketing

– Social media optimization

– Social network

– Social recruiting

– Spam

– Spider

– Sponsor

– Sponsorship

– Spot

– Stakeholders

– Still Life

– Store loyalty

– Storie instagram

– Storyboard

– Storytelling

– Strategia di comunicazione

– Streaming

– Street marketing

– Supplier

– Survey

– Swot analysis

T

– Tag

– Target

– Target group

– Targeting

– Teaser

– Telemarketing

– Teleselling

– Tempo medio sulla pagina

– Temporary store

– Testimonial

– Time out

– Time to market

– Tone of voice

– Totem

– Tracking

– Trade marketing

– Traffic builder

– Traffico organico

– Trend

– TrustRank

– Trial

U

– Unique selling proposition

– Upload

– Up selling

– URL

– Usabilità (user experience)

– User friendly

– User generated content

V

– Vantaggio competitivo

– Vettoriale

– Video banner

– View

– Viral marketing

– Vision

– Visitatore unico

– Visual

– Visual Identity

W

– Web 2.0

– Web analytics

– Web design

– Web Marketing

– Webinar

– Welfare aziendale

– White paper

– Wom

– wordpress

X – Y

– X-brand

– Xml

– Youtube

– Yoast Seo

 

Z

– Zip